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UK based Accantia came into being in 2000 following a management buyout. A secondary buyout was completed in January 2004 backed by Duke Street Capital. The Company’s flagship brand, Simple, is the leading brand for sensitive skin in UK. With seven out of ten people in the UK claiming to have sensitive skin, millions of consumers trust the Simple brand and have confidence in its product range. Accantia’s other brands include Wright's and Cidal soaps.
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