SIMPLE

Simple has over 4 million users in the UK and is the leading brand of soap, skin care and toiletries products designed to respect the needs of sensitive skin.

The brand has more than doubled in size since the formation of Accantia and continues to grow fast. As well as commanding the number four position in the facial skin care market, Simple Cleansing Facial Wipes is the single best selling face care product in the UK* and the brand has best sellers in facial cleansers, facial washes and eye make-up removers as well as holding number three position in the soap market.

Simple has almost 150 different products in its range, all 100% perfume and colour free, ensuring that even consumers with the most sensitive skin can access effective skin care whilst minimising the risk of skin irritation.

The skincare range spans all of the major facial sectors from convenient cleansing wipes to moisturisers with anti-ageing benefits.

Recent launches include the Simple Daily Radiance range of products to visibly brighten the skin, and Simple Kind To Eyes balm to soothe, refresh and reduce puffiness around the sensitive eye area.

The brand also offers sun care, hand care, soap, bath, shower and body skin care products and a haircare range that is specially designed to cater for the needs of different hair types without irritating sensitive scalps.

*Source IRI October 2007